Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name "...lost" scribbled on books, t-shirts, benches, tables and eventually clothing.
Matt's friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, fueled in part by a suggestions from Timmy Patterson and Johnny Monson, Matt began putting his art on T-Shirts with a LOST logo. His roommate Mike Reola , a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. This included help from numerous friends in the form of small loans, work in exchange for a couch to stay on, a parent's back yard to dye tee shirts, or a vehicle in exchange for rent. Some of these people (although not a complete list by any means) were Aaron Strand, Chad Godett, Max McGhee, Joe Rich, Jason Kenworthy, Ryan Divel, Jimmy Nudo, Matt Reola, Bill Woodcock, Tonan, Ramos and PR, Paul Berton Matt "Chicken" Willey, Bill VanDenBerg and Kawika Urso.
