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Hurley

The Hurley brand rests on the reputation of Mr Bob Hurley, surfer and shaper in Costa Mesa, California since 1978. His boards were picked up and surfed by the likes of Rabbit Bartholomew, and Peter Townsend, bringing them into the 80s surfing limelight. After a famous partnership with Billabong US, Hurley went his own way, turning his name into a brand built on positivity and making something for yourself. Still handcrafting boards at his Hurley HQ, you’ll also find the Hurley indoor skate park, recording studios, and hand screen-printing design room, bringing together Hurley’s love of craftsmanship and creativity. Surfers Rob Machado, the Malloy brothers, Tim Curran, and Pat O’Connell are all on the team, test riding Hurley’s functional products. These include Hurley's popular Phantom Boardshorts, which won SIMA’s 'Boardshort of the Year' award four years running. Forward-thinking, passionate, sometimes eccentric, Hurley the man and Hurley the brand embody being the best you can as a natural feature of who you are.

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