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Vans

As a brand well known to skaters for their waffle-soled shoe design, Vans also hits the surfing stage every winter with the Vans Triple Crown of Surfing. Running for over 30 years, this triplet of Hawaiian surf events continues a rich surfing heritage of barrel-riding, high-performance and power surfing, culminating in every competitor’s dream event, the Pipelines Masters. Careers are made, reputations are forged and mistakes can have dire consequences, making The Vans Triple Crown ones of surfing’s most coveted and prestigious titles. Founded in 1966, in Anaheim, California, the iconic waffle-soled Vans’ sneaker has a unique story in that it was originally a deck shoe, embraced by skaters for their functionality, recognised and raised up out of nowhere as a shoe that met their skating needs. The waffle tread and vulcanised sole of Vans original Authentic shoe provided great board feel and grip. Since being adopted by skaters for their sticky soles, Vans’ sneaker design is now associated with 70s California styling, musical sub-cultures with the Vans Warped Tour, as well as surfing’s Vans Triple Crown event. The Vans’ Off The Wall OTW skateboard logo and their checker board black and white is now iconic.

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