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Volcom

True To This. The Volcom Stone, with its bold graphic design, is instantly recognisable as a symbol of that indefinable spirit that crosses all board sports. Originally declaring themselves as ‘youth against establishment’, Volcom’s grown up and matured message is ‘True To This’, more fully expressing the mystery of board riding when all that matters it the authenticity of the experience. Volcom was the first company to cover skate, surf and snow from their inception, starting in the winter of 1991 up a mountain in Tahoe. In their quest for spiritual intoxication, they also draw in influence from film, music and art, at one time having their own recording label. From their bedrooms in Huntington and Newport Beach, California, to a world-wide subculture brand, Volcom continues to live outside of conventional boundaries in their style and their sports.

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